Conquering the Online Jungle: Why You Need an SEO Expert in Your Internet Marketing Arsenal
The internet is a vast, ever-evolving jungle. Businesses, both big and small, fight tooth and nail to be seen and heard amongst the digital foliage. This is where internet marketing comes in – your machete to carve a path through the online wilderness and attract potential customers. But within internet marketing lies a powerful tool called SEO, and navigating its intricacies can feel like deciphering ancient jungle symbols. So, why should you consider hiring an SEO expert instead of going it alone?
SEO: The Compass in Your Online Journey
Think of SEO (Search Engine Optimization) as your guide in the digital jungle. It’s the art and science of making your website a beacon that search engines like Google can easily recognize. By strategically using relevant keywords and optimizing your website’s structure, SEO increases your chances of appearing at the top of search results when people look for products or services related to yours. It’s like placing a giant, SEO-infused sign that screams, “Hey, I have exactly what you need!” right at the heart of the online marketplace.
The Importance of Ranking High: Why the Top Spot Matters
Imagine two shops in the jungle – one hidden deep within the undergrowth, the other prominently displayed near a well-trodden path. The one with higher visibility naturally attracts more customers. The same principle applies to SEO. Studies show that most users only click on the first few results displayed on a search engine results page (SERP). So, the higher you rank, the more clicks you get, translating into a dramatic increase in website traffic – basically, more potential customers stumbling upon your virtual shopfront.
The Allure of DIY SEO: Can You Go It Alone?
The internet is full of resources on SEO, and the allure of doing it yourself is undeniable. However, SEO is a complex beast, constantly evolving alongside search engine algorithms and is better to hire Search marketing Calgary. Here’s where the expertise of an SEO professional becomes invaluable:
Decoding the Algorithm: SEO specialists possess a deep understanding of how search engines rank websites. They stay updated on the latest trends and best practices, ensuring your website is optimized for maximum visibility. It’s like having your own personal jungle guide who knows all the secret pathways to reach the top.
Technical Prowess: SEO involves some serious technical mumbo jumbo about website structure and code optimization. SEO experts have the expertise to handle these complexities, freeing you up to focus on running your business. You wouldn’t want to navigate a jungle without a map and compass, would you?
Keyword Mastery: Identifying the right keywords – the search terms people use – is crucial for attracting the right kind of traffic. SEO experts conduct in-depth keyword research, ensuring your website speaks the language your ideal clients understand. It’s like learning the secret language of the jungle animals so they know you have the solutions they need.
The ROI of an SEO Expert: Growth Beyond the Jungle
Hiring an SEO expert isn’t just an expense, it’s an investment in the future of your business. Here’s how a well-executed SEO strategy can help you flourish:
Increased Brand Awareness: By appearing at the top of search results, your brand gains valuable exposure, making it more recognizable to potential customers. It’s like having your name whispered through the jungle, piquing everyone’s curiosity.
Attract Qualified Leads: SEO helps you target the right audience. People actively searching for solutions you offer are more likely to convert into paying clients. It’s like attracting potential customers who are already looking for what you sell, not just random jungle explorers.
Boost Credibility and Trust: A high ranking on search engines signifies authority and expertise in your field. This trust factor encourages potential customers to choose you over competitors. It’s like having a glowing reputation in the jungle marketplace, making you the trusted provider.
Sustainable Growth: SEO is an investment that keeps on giving. By attracting a steady stream of qualified leads, you can achieve sustainable business growth over time. It’s like building a permanent, thriving camp in the heart of the online jungle.
Embrace the SEO Revolution: Partner for Success
Don’t get lost in the ever-changing landscape of internet marketing. By partnering with an SEO expert, you gain a valuable guide who can navigate the complexities of search engine algorithms and optimize your website for maximum visibility. With an SEO expert by your side, you can transform your online presence from a hidden clearing to a thriving marketplace, attracting a steady stream of customers and propelling your business to new heights. So, ditch the DIY approach and embrace the SEO revolution. The online jungle awaits!
Double Entry Accounting – Transactions – 2 of 2
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In these examples, we will continue to focus on the descriptions and the amounts of financial transactions so we will be making entries in a 3 column grid where the left column is for descriptions and the two remaining columns are numeric and are for debits and credits.
Since we’re focusing on only three aspects of the transaction, the three questions that must be answered for each financial transaction in double entry are:
- What is the value of the transaction in terms of dollars (how much money changed hands)?
- Where did the money go – What was gained or paid for by the exchange?
- Where did the money come from – what is the source of the money in this exchange?
The amounts that are associated with question 2 are always entered in the debit (left numeric) column and the amounts associated with question 3 are always entered in the credit (right numeric) column.
Money is not always directly involved in a transaction. Sometimes the transaction involves a trade or sometimes it involves a money substitute, a promise of future money transfers – as with credit card purchases – but something of value is always exchanged for something else of value in a financial transaction.
In the previous post, the transaction was very simple and money was involved, there was a $3,000 rent charge that was paid in full from the checking account.
Description | Debit | Credit |
Rent | $3,000 | |
Checking Account | $3,000 |
What about in the case of a credit card statement where there are many different types of charges made to one credit card.
Answer 1 : Total Charge on Statement = 2,500
Answer 2a: Office Supplies
Answer 2b: Fuel
Answer 2c: Tires
Answer 2d: Subscriptions
Answer 2e: Printer
Answer 3 : Credit Card
In this case, since there are multiple answers for question 2, the descriptions and the amounts related to each separate part of the answer are listed on separate lines but the total amount associated with Question 2 and with Question 3 will always be equal.
Description | Debit | Credit |
Office Supplies | $300 | |
Fuel | $275 | |
Repairs & Maintenance (Tires) | $500 | |
Subscriptions (Trade Magazines) | $125 | |
Printer | $1,300 | |
Credit Card Payable | $2,500 | |
———- | ———- | |
Totals: | $2,500 | $2,500 |
——
Sometimes the promise of future money is not a debt to be paid by you but a debt to be collected by you as in the case of a sale where you bill the customer.
- Answer 1: 50,000 (The amount of the transaction)
- Answer 2: Accounts Receivable (What was gained? In this case the gain was a short term promise to pay.)
- Answer 3: Sales (Where did the money come from? What is the source of the money?)
Description | Debit | Credit |
Accounts Receivable | $50,000 | |
Sales | $50,000 |
*for readability: traditionally, debits entries are listed above credit entries and the description for the credit entries are traditionally indented.
Double Entry requires a minimum of two lines, or accounts, to fully describe a financial transaction. In cases where there are multiple answers to one of the questions, the term Double Entry can seem like an inaccurate description but Double Entry does Not refer to the number of lines or accounts required to record the transaction. It refers to the left/right entries where the full amount of the transaction must be entered in the debit column and again in the credit column – double entry – regardless of the number of lines required to fully describe the transaction. The philosophy of Double Entry is a balanced financial picture requiring that both the Uses and Sources of funds be recorded. Debits, Credits and Accounts are just part of the Structure that helps to ensure that balance and work by hand with lawyers to make official statement and more services.
This post completes the most important concepts of double entry accounting transactions. Once transactions are posted, the Chart of Accounts helps to organize and summarize them. The next post, explains the basics of the Chart of Accounts.
© 2008 – 2010 Erin Lawlor
Next Up: >>Chart of Accounts – Basics
<< Double Entry Accounting – Basics
**disclaimer: All information posted on this blog is from my own experience and training. The guidelines I present are general and in my experience, standard practice. I do not write with authority from any Accounting Standards Boards.
Double Entry Accounting – Transaction Basics
<< Accounting Overview | >>Double Entry Accounting – More Transactions |
The Double Entry System has endured since at least the 12th century because it is a simple, consistent and reliable system of gathering and organizing information and producing financial reports for financial management and for tax and reporting purposes.
The first task of the system is to gather balanced data from financial transactions – to record both what was gained or paid for and the source of funds. Financial transactions are exchanges of things of value. Even if money is not part of the exchange, a dollar value must be used to represent the exchange. Since a dollar value must represent the value of each exchange, I’ll often use the terms “money” or “funds” when referring to the value of each financial transaction.
In this post, I’ll explain the method of collecting and posting financial data in the Double Entry Accounting System. The entire Double Entry System is built around the concept of balance, recording both the Use and the Source of funds. Once the Double Entry concept is understood, the whole system of data collection, organization and summary is easily understood. This method is standard and works the same way each time, no exceptions.
There are three basic questions that must be answered for the double entry accounting transactions, they are:
- Question 1. How much money changed hands? What is the value of this exchange?
- Question 2: How was the money used? What was either gained or paid for by this exchange?
- Question 3: Where did the money come from? What is the source of the money in this exchange?
Example:
- Answer 1: 3,000.00
- Answer 2: Rent
- Answer 3: Checking Account
The answers for each of these questions are recorded in a journal that has a grid format. The columns of the grid collect a variety of information but for the purpose of this discussion, we’ll use three columns. One column for descriptions and two numeric columns for amounts. The left numeric column is called the “debit” column and the right numeric column is called the “credit” column.
The descriptions that answer questions 2 and 3 are always entered on separate lines to the left of the two numeric columns.
The amount associated with question 2 is entered on the same line as its description and it is always answered in the left (debit) numeric column. The amount associated with question 3 is entered on the same line as its description and it is always answered in the right (credit) numeric column.
Description | Debit | Credit |
Rent | $3,000 | |
Checking Account | $3,000 |
You see that the amount from question one is entered twice (double entry), once in the Debit Column and once in the Credit Column. If you have answered all three questions for each transaction and both columns always add up to the same number, your books are in balance. This brings us to the most basic rule of accounting.
Rule # 1: Total Debits = Total Credits
To recap: Accounting requires that for each financial transaction, the basic questions of how much money is involved, where the money went and where the money came from are answered.
In order to ensure that these questions are always answered for each transaction, the Double Entry System is used. The Double Entry Transaction System is a multi-line, two numeric columned system. The left numeric, or “debit” column is always the “where did the money go – what was gained or paid for” column and the right numeric, or “credit” column is always the “where did the money come from – what is the source of money” column. The total of one column must always equal the total of the other.
Double Entry does Not refer to the number of Accounts or Lines required to record a transaction. Double Entry refers to Debits and Credits (two sides = double). If you have fully described both the Use and the Source of Funds, you have accomplished the objectives of Double Entry.
© 2008 – 2010 Erin Lawlor
Next up: >>Double Entry Accounting – More Transactions
<< Accounting Overview
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**disclaimer: All information posted on this blog is from my own experience and training. The guidelines I present are general and in my experience, standard practice. I do not write with authority from any Accounting Standards Boards.